HOW TO MARKET YOUR SERVICES
If you think that products fly off shelves on their own, think again. We were all sold an old business adage “great products sell themselves”. That’s not true, well not entirely. Any commodity sold, be it a product or service, only appears to sell themselves. In fact, those are the best running marketing campaigns, ones which make you wonder whether they’re actually selling or just showing you what you’re missing out on.
Granted, a good product makes the job of the marketing team easier, but that doesn’t mean they don’t have to do any work. Any product which sells so well without other marketing services backing is not meeting its fullest potential, especially with the broad demand you can create just posting about it on Facebook or showing photo on Instagram.
To take your business to the next level, marketing is key, especially online marketing. These are some of the things you should consider:
Establish an online presence.
No, you don’t have to post your pictures all over the place. I have a client who’s running 3 online businesses, and he’s only got one picture for all his social media accounts. Create content for your market, not just for sake of creating content.
Internet is everybody’s encyclopedia, dictionary, directory and even doctor. If you want to be considered as ‘legit’ from people outside of your locality, then invest in your website, in a blog and yep, social media.
So what if there’s a million people on your site? Does it really help people or does it give generic solutions that people forget the moment they stop reading? If it’s the latter, then you have a problem.
If your site promises one thing, over deliver.
Overwhelm your readers with gratitude, so they remember site as go-to. This is especially true for sites that rely on communities online, like mothers or university students. You really have bring something unique to the table. When you’ve built trust, word will spread. And make sure to capture all your testimonials.
Learn how think like an entrepreneur.
The key to any marketing success is perspective. You have to learn how to spot opportunities and decide which ones are good, and which ones are not. Different people have different priorities.
A busy entrepreneur values his time.
How should you help?
An adventurer loves thrilling activities.
What should you sell?
Sounds like work? Sure does. But these can be done easily if you delegate.